The checkout counter isn’t just where purchases happen. It’s where extra sales are won. With 75% of shoppers making unplanned purchases at the register, this display stand can skyrocket your revenue. Here’s how to transform dead waiting time into profit.
Why Checkout Counters Are Your Secret Sales Weapon
The checkout line represents a golden opportunity most retailers’ underestimate. Research shows:
• 70% of purchase decisions are made in-store.
• Impulse buys account for 40% of all supermarket spending.
• Products placed near checkout see 2-3x more engagement
Tips for Optimizing Your Checkout Counter Space
If you’re aiming to increase your sales, try optimizing a counter space with retail displays.
1. Build an Eye-Catching Display
You want new customers who are unfamiliar with your products to have a good first impression. A vivid, compact display stationed at a checkout counter is the perfect sales opportunity.
2. Make the Display Mobile
For the best results, station your products in a store with mobile checkout practices so employees can take customers’ orders or check out customers throughout the store. Store owners can also easily move the display if necessary, maintaining your product visibility.
3. Create a Good Experience
Offer your customers a display that has popular selections and new products expected to sell quickly. Regardless of how the store’s checkout station is set up, customers will have convenient access to these products before they exit.
4. Design the Display for a Shopping Alley
Create a custom display that can be set up in an alleyway to the register as the last touchpoint for customers.
5. Add Frequently Bought Products
Placing hot items in a central location makes it easy for customers to find them. A checkout area often gets more traffic than any other part of the store, so popular items are certain to be noticed.
6. Select Smaller Accessories
If you sell major products at a particular store, fill your checkout display with accessories and other smaller packages.
7. Organize Your Display Carefully
Plan the layout of your point of purchase display carefully to avoid creating clutter around store checkout lines.
At Hicon POP Displays, we engineer custom solutions that:
✔ Fit any counter space (with 3D mockups before production).
✔ Use recyclable materials (100% recycled cardboard options available).
✔ Boost sales by 15-50% (based on client feedback).
Post time: Jul-22-2025