In today’s crowded retail landscape, standing out isn’t just an advantage, it’s a necessity. While online shopping dominates headlines, 75% of purchase decisions are still made in-store. That’s where display stands come in silent but powerful salespeople that grab attention, educate shoppers, and boost impulse buys by up to 30%.

But not all displays are created equal. The best one’s blend psychology, design, and strategy to stop shoppers in their tracks. Here’s how to turn your retail displays into profit driving machines backed by data and real world success stories.

1. Brand Awareness

Imagine this: A shopper walks into a store, and your display hits them with bold colors, crisp branding, and a message so compelling they can’t look away.
• Familiarity = Trust: Consistent branding (logo, colors, slogans) makes your products feel like the obvious choice.
• Post-Purchase Impact: Even after products sell out, your brand lingers in the shopper’s mind.

Pro Tip: Use contrasting colors to make your display pop against competitors.

2. The “Stop-and-Stare” Effect

Retailers have 0.5 seconds to capture attention before shoppers move on. Your POP display must interrupt their autopilot mode.
• Motion & Lighting: Adding subtle movement (spinners, LED lights) increases engagement by 80%.
• Mystery & Curiosity: Tease a benefit (e.g., “Try the snack TikTok can’t stop raving about!”).

Case Study: A beverage brand used a glowing floor display near checkout—sales spiked 22% in 2 weeks.

3. Flexibility = More Sales, Less Waste

Gone are the days of one-size-fits-all displays. POP solutions are:
• Swap graphics for seasonal campaigns.
• Eco-Friendly: Corrugated cardboard isn’t just cheap as its 100% recyclable.
• Space-Smart: Vertical displays increase visibility without hogging aisle space.

4. The Impulse Buy

35% of shoppers make unplanned purchases because of in-store displays. Position yours near checkout or high-traffic zones to:
• Upsell: Pair related products (chips + dip, batteries + toys).
• Create Urgency: “Limited stock!” or “Today only!” signs lift conversions by 15%.

5. QR Codes: The Silent Sales Assistants

Shoppers love instant info. Adding QR codes to your display stand:
• Links to demos, reviews, or coupons.
• Tracks engagement (so you know what’s working).

Example: A skincare brand’s QR code led to a 30-second tutorial—online sales from in-store shoppers jumped 40%.

6. Profit Surge (Without Extra Ads)

POP displays pay for themselves by:
• Increasing perceived value (neatly organized products look premium).
• Reducing “phantom stockouts” (when products are in-store but hidden).

7. Budget-Friendly & Sustainable

• Cost: Corrugated displays are cheaper than digital ads per impression.
• ROI: Reusable for trade shows, pop-ups, or back-to-school promos.

8. Customization = Unlimited Creativity

From pallet displays for bulk items to countertop units for luxury goods, the options are endless.
Hot Trend: Augmented Reality (AR) Displays—let shoppers “try before they buy” via their phone.

Ready to Dominate Retail?
At Hicon POP Displays Ltd, we turn ordinary displays into sales magnets. From design to delivery, we handle it all.

Get a FREE quote today!