Custom POP displays are a strategic tool use to promote their merchandise in retail stores. These displays influence buyer behavior in favor of your brand. Investing in these marketing fixtures can help grow your business and expand your customer base. These displays sit in high-traffic areas, where they attract consumer attention, convey brand messages, and promote specific products.
Every product is unique, which is why you need a custom display to showcase your merchandise. There may not be a stock display to accommodate the size and shape of your merchandise. In which case, custom display stands are the obvious choice.
Since there are so many different styles of displays, we’ve created this guide to help you identify what would be a good fit your merchandising needs.
Counter Displays
In high-volume retail environments like convenience stores and supermarkets, counter displays serve as powerful impulse buy generators. Positioned at the final decision point where customers pause to pay these compact merchandising solutions.
These compact merchandisers work best for products including:
-Mini health essentials (hand sanitizers, bandages)
-Last-minute add-ons (phone chargers, gift cards)
-Seasonal must-haves (holiday chocolates, summer sunglasses)
-Convenience staples (protein bars, bottled beverages)
Dump Bins
Dump bins are set up on the floor of a retail location, such as in larger big box chains. It’s an easy display to manage, since all that’s required is to fill it with products.
They’re a traditional choice for seasonal products as well as promotional items since they’re so visible and have a lot of customer traffic passing by. Dump bins suitable for lightweight, durable items like backpacks, clothing, and plush toys.
Floor Displays
Floor display stands are free-standing and can be customized in a range of sizes and shapes for something truly unique. They can be crafted with permanent materials if you plan to be in the store for the long haul.
They always arrive at the store with products already loaded. This is especially useful when you are pressed for time and want to attract more consumer attention for seasonal sales items.
With more than 20 years of experience in the custom displays, Hicon POP Displays Ltd can help you develop display stands for your brand to help you achieve your business goals.
Want to learn more about what we can do for you?
Contact our team for a free consultation!
Post time: May-22-2025