In the competitive retail world, your retail display can make or break sales. The right display not only attracts attention but also enhances shopper engagement and maximizes visibility. But with so many options available, how do you choose the best one for your product?

Key Factors in Custom Display Design

1. Branding & Aesthetics

- Should the display match your packaging or stand out as a focal point?
- Consider materials (acrylic, metal, wood, PVC, cardboard) that reflect your brand’s premium or eco-friendly values.

2. Functionality & Adaptability

- Modular designs allow for reconfiguration in different stores.
- Interactive elements (LED lighting, QR codes) can enhance engagement.

3. Retail Environment

- Luxury stores may need sleek, minimalist display stands.
- High-traffic supermarkets require durable, easy-to-stock designs.

4. Product Specifications

- Heavy items? Choose from reinforced metal framing.
- Small accessories? Tiered or rotating displays improve visibility.

4 Most Effective Retail Display Types

1. Floor Display

• A fully customizable, upright structure that rises to customer eye-level.
• Lightweight and easily repositioned to best possible retail sections

2. Sidekick Display

• Ideal for seasonal or promotional offers
• The second most utilized display type

3. Counter Display

• Checkout displays like countertop displays are most effective at driving sales
• This display can use headers for attention grabbing messaging and visuals.

4. Retail Signage

• Includes hanging signs, table signs, case cards and standees.
• Great for high traffic areas.

Get free consultation and design advice from us!

Contact Hicon POP Displays Ltd now and let us help you create a great custom display!